Friday, December 27, 2019

National Association Cracking Down on Pocket Listings

There's only been a few times where I've 'double-ended' a listing of mine. Meaning I've represented the Seller & the Buyer. I prefer not to do it. I have when the Sellers ask for it for a few different reasons.

With that said, there are quite a few Realtors that do like to represent both sides in a transaction. Some would say both of the clients are getting a great agent. Some would say they like the control. Some would say they like the money. All are very valid. Generally though, when representing both Seller & Buyer, the listing agent is giving a discount to the Seller.

At any rate, there are also many groups that release their upcoming, or pocket, listing information to their peers. Meaning that those members hear about those listings first, before all the other agents in our MLS and the general public get wind of a new home for sale.

National Association of Realtors has seen this as a problem and as of May 2020 will be pushing hard to enforce the rules on release of listings within 1 day of any type of marketing to anyone. No more of the 'coming soon', well, without the required documents. Zillow is going to be watched like a hawk! If a sign goes up in a yard, the agent better have the exclusion from MLS form completed......if it's not going in the MLS within 24 hours.



Why does it matter? Because, everyone deserves a chance at a home. Every buyer should be able to make an offer on a home that could be the right one for them. AND, because every Seller will likely make more money on their sale if more buyers can view it. Period.

Some times a Seller says, if I can make $XYZ & not have people traipsing through my home, I'll take it. Keep it off market, sell it via your network group, I'm okay with that. I just hope that the Realtors taking those listings are having a serious discussion, with stats, explaining to their client(s) why putting their home in the MLS is so important.

Questions about Real Estate? ~ Lauren@KeepYourWitz.com ~ (661) 313-5470

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