Friday, August 3, 2018

Dual Agency is Hard...If You Do It Right

Story of the week.....

I have an old high school friend that I hadn't seen in years. Re-connected via another old high school friend and helped him buy a beaut of a home 5-ish years ago.

Fast forward to 2018 and the family is moving away and needs me to sell their home.

Do all my prep work, suggest a list price, they want to list higher. We have a super busy open house, no offers. Two weeks in, no calls from any agents to show property. Zero, nada, zilch. We do a price adjustment.

A few days later a random buyer calls me and wants to see the home. They want to write an offer. They want me to represent them. Eeeeeck. They want to offer $xyz amount. I let my Seller know that they say they want to write and for what. He says that's great.

I prefer NOT to do a dual agency. A lot of agents love to earn the extra commission, but that's not my gig. I want to make sure I do a great job for all of my peeps, buyers & sellers.


I want them to be so happy with my service, they will hire me again.

So, I do my due diligence as if I wasn't working with the Seller as well. Send the Buyer all the comparable sales, the property profile, agent MLS sheet.

The Buyer comes back and says we want to write for 5k less. I tell Seller, say you can certainly counter offer, he chooses not to and accepts their offer.

Open escrow, Buyer chooses home inspector and termite inspector. Lots of termite work shows up, hasn't been tented in 20+ years so wasn't surprised. A few things on home inspection.

Buyer wants to ask for, in my experience, an excessive credit. He changes his mind after discussions with me. We ask Seller for a credit, he's still a bit annoyed about the 5k change in offer and now a large credit too? So, we work through that and Buyer & Seller come to an agreement on amount.

This is an all cash buyer, no appraisal, no loan. I've got all the disclosures ready, title, zone reports. Everything is ready, get through inspections, negotiations.

Smooth as silk...for the most part. Wonderful clients on both sides AND I know what's going on without having to chase another agent down. That, quite honestly, is the best part!

Am I making more money since I'm representing both parties? Yes. Am I working twice as hard? Yes. Do I have to pay my brokerage twice as much? Yep. My transaction coordinator for a double file? Yes again.

Did I give any credits to Buyer & Seller? YES!! But, I was happy to do it. Why? Because I could, and it makes them happy. That's what it's all about. Making the client happy, providing them the absolute best Real Estate experience I can. Doing my due diligence for both parties. Getting a Seller moved out & a Buyer moved in.

Tis what I do.....and, 16 years later....I still love doing it.


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