Spreading the information about their home for sale is vital as well. Social media is a great way to get listing information out to people that may not see it for some reason. Maybe they don't think that neighborhood should be looked at. Maybe they are looking for, or think they are looking for, something bigger, smaller, more room count, less room count, higher priced, lower priced,....etc.
Sometimes they are counting just on their agent to send them listings to consider and they happen to see one of mine on social media.
A big one being Facebook. I do, however, utilize several platforms of social media to reach as many prospective buyers as possible.
Sponsored posts on Zuckberbergs site are under attack. And, quite honestly, it shouldn't be Facebook, it should be the Realtor that sets the criteria that is getting in the hot seat.
Facebook allows the ad maker to choose target audiences. I've never seen an opportunity to "Exclude" any audience. Why the heck would I want to do that? Why would anyone? But, it appears that you can. At any rate, when I pick my target, I focus on all ages (unless it's a senior community), gender....don't all sexes buy homes?, location is a no-brainer, and a list of other things depending on if there is a pool, tennis, HOA, granite kitchen, whatever the property amenities are I'm going to be sure I target those interests.
So, poor Mark, under attack yet again....and, this time, for the ethics of any crappy Realtors out there....well, their lack of ethics. Guess what? It's no wonder the Association of Realtors is making everyone take an ethics course to renew their licenses again.
I've just done mine....good to help people in and out of homes til June of 2022! My ethics were always good though.....always.
No comments:
Post a Comment